LICOPS APPS is a prototyping mobile apps product based on a case study in a small coffee shop that has many customers and causes long queues. So with the presence of LICOPS APPS, it is hoped that it will be a solution for coffee shop customers who want to directly order a table at the Coffee Shop and order the desired food and drink menu online without having to queue long.
NEXT
In the millennial era that is growing at this time, there are many young people who like to hang out and gather with their friends to share jokes and laughter.
When a small coffee shop succeeds in attracting many customers, it will automatically create long queues at its offline physical place. Things like this will certainly disturb customer comfort, because it will have an impact on customer service, which is getting longer, so sometimes customers feel "boring" and can't immediately relax to get a dining table, because they have to queue to order the menu first. Not to mention if it turns out that you have been in line for a long time but it turns out that the table for eating on the spot has run out, and you have to take away, of course that really irritates the customer.
Therefore, of course, customers need new innovations so they don't have to queue too long when they come to their physical stores to gather and hang out with their friends, and can go through a much faster process.
Based on the explanation above, it can be concluded that the case study discussed is about how the process can be carried out to define and resolve the problems experienced in the case study, by trying to create a UI/UX Design application based on the case study.
.png)
Because many customer groups in coffee shops are millennials. Therefore, the target users in this case study process are young people who like to hang out in coffee shops.
.png)
What are the problems experienced by users when they come to a small coffee shop with a large number of customers?
When did the problem arise and the user began to feel?
Why are users lazy in long queues?
What do users want in the future?
.png)
When a customer wants to eat at the coffee shop, the customer must queue up to order the food or drink menu before getting a dining table. Moreover, it is not necessarily after the customer queues for a long time that he gets a place to eat at the restaurant.
Moreover, because the long queues cause the service received by customers to be long, so customers feel "bored" and disappointed because they waited too long.
Customers cannot booking table and menu in advance, the hope is they can booked, after that just come according to their booking hours, so they can reduce long queues.
Even though they don't want to eat on the spot, customers still have to go to the physical location of the coffee shop, because they can't place orders online where customers can order wherever and whenever they want.
.png)
.png)
The user persona above is taken from a college student who lecturing in the Yogyakarta, Indonesia.
A possible solution that I can give is based on the problems in the case study related to "a small coffee shop that has many customers and causes a lot of queues" namely by creating a mobile application-based platform, by presenting the following features:
Table & Menu Booking Features
Online Delivery Features
Take Away Features
Enter multiple payment methods
Enter the Order Details feature
Added rating and commenting features
So with this application, it is hoped that later it can reduce long queues at physical coffee shops offline, and can also make it easier for customers to order menus and book tables.
- Mobile application
- Able to booking menus and places online
.png)
In the picture is a wireframe design / low fidelity design (Low-Fi Design) which also includes the flow of stages for the prototype that will later be made :
This is picture of architectural information on the design and prototype that will be made:
In the picture is a wireframe design / low fidelity design (Low-Fi Design) which also includes the flow of stages for the prototype that will later be made :
Here are some design references that I collected that will be used as the ideation process in making prototyping :
This is a design system that I had created:
.png)
.png)
.png)
.png)
Link HIFI-Design:
https://www.figma.com/file/J4yaFrgMLm4Wol0TfJO7SK/BERLIANA-ANDIZINI---LICOPS-APP?node-id=23%3A168TESTING PROCESS FLOW :
.png)
.png)
.png)
.png)
.png)
HEAT MAPS TASK TESTING :
.png)
TESTING ANALYSIS USE QUALITATIVE DATA :
